CLIX is a Ukrainian brand of urban clothing for men. They create comfortable, quality clothing that draws attention and inspires others.
TASK: to create a modern, unusual design that attracts the attention of others.
SOLUTION: The brand slogan "create, liberate, inspire, explore" creates a name, emphasizing that these components of the slogan are inseparable in the creation of every detail of the brand and together form the mood and mission of the brand; created the logo consisting of a name and a graphic element that reflects the idea of indivisibility and unity; created additional slogans that are widely used in the brand identity and complement the concept of the brand; the bright purple color was chosen to emphasize the brand's desire to be unique and unusual.
